Privacy Policy

This Privacy Policy explains how Auura Hygiene ("we", "us", or "our") collects, uses, and discloses your personal information when you visit our website, use our services, or make a purchase from auura.in (the "Site"). This policy also covers your rights regarding your personal information and how you can exercise them.

By accessing or using our services, you agree to the collection, use, and disclosure of your information as described in this Privacy Policy. If you do not agree with this policy, please do not use or access our services.

Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices, legal requirements, or other operational needs. When we make changes, we will post the updated policy on our Site, update the "Last updated" date, and take any additional steps required by law to inform you. We encourage you to review this policy periodically to stay informed about how we protect your information.

How We Collect and Use Your Personal Information

To provide and improve our services, we collect various types of personal information from you. The information we collect and how we use it may vary depending on how you interact with our Site and services.

Information We Collect Directly from You

We collect personal information that you provide directly to us, including:

• Basic Contact Details: Your name, mailing address, phone number, and email address.
• Order Information: Details about your purchases, including your billing and shipping addresses, payment information, and contact information.
• Account Information: When you create an account with us, we collect your username, password, and security questions.
• Shopping Information: Information about the products you view, add to your cart, or add to your wishlist.
• Customer Support Information: Any information you provide when you contact our customer support team, such as messages sent through our Site or other communication channels.

Providing this information is voluntary, but certain features of our services may require it. If you choose not to provide the necessary information, you may not be able to use certain features of the Site.

Information We Collect through Cookies and Similar Technologies

We automatically collect certain information about your interaction with our services, known as "Usage Data." This information includes:

• Device Information: Details about the device you use to access our Site, such as your IP address, browser type, and operating system.
• Browsing Information: Data about your activities on our Site, such as pages viewed, links clicked, and the time spent on our Site.

We use cookies, pixels, and similar technologies to collect this information. Cookies are small data files that are stored on your device and help us enhance your experience by remembering your preferences and improving site performance. You can manage your cookie preferences through your browser settings, but please note that disabling cookies may affect the functionality of our Site.

Information We Obtain from Third Parties

We may also receive information about you from third parties, including:

• Service Providers: Companies that provide services on our behalf, such as payment processing, shipping, and customer support.
• Marketing Partners: Third parties that help us with advertising and promotions, including personalized advertising based on your interactions with our Site.

We treat any information obtained from third parties in accordance with this Privacy Policy. However, we are not responsible for the accuracy of information provided by third parties or their privacy practices.

How We Use Your Personal Information

We use your personal information for various purposes, including:

• Providing Products and Services: To process your orders, manage your account, facilitate shipping and returns, and provide customer support.
• Marketing and Advertising: To send you promotional emails, text messages, or postal mail about our products and services. We may also use your information to show you personalized advertisements on our Site and other websites.
• Improving Our Services: To analyze how you use our Site, improve its functionality, and develop new features and services.
• Security and Fraud Prevention: To detect and prevent fraudulent or unauthorized activity, protect the security of our Site, and enforce our terms and policies.
• Legal Compliance: To comply with applicable laws, regulations, and legal processes.

Cookies and Tracking Technologies

We use cookies and similar tracking technologies to collect Usage Data, improve our services, and enhance your experience on our Site. Cookies allow us to:

• Remember Your Preferences: Store your settings and preferences to make your browsing experience more convenient.
• Analyze Site Usage: Track how visitors interact with our Site to identify trends and improve functionality.
• Personalize Advertising: Show you targeted advertisements based on your browsing history and preferences.

You can manage or disable cookies through your browser settings. However, please note that disabling cookies may limit your ability to use certain features of our Site.

How We Disclose Your Personal Information

We may share your personal information with third parties for the following purposes:

• Service Providers: We work with vendors and third-party service providers to perform services on our behalf, such as IT management, payment processing, order fulfillment, customer support, and data analytics.
• Business and Marketing Partners: We may share your information with partners who assist us with marketing and advertising activities, including personalized advertising.
• Legal Compliance: We may disclose your information to comply with legal obligations, such as responding to subpoenas, court orders, or other legal processes.
• Business Transfers: In the event of a merger, acquisition, or other business transaction, your information may be transferred as part of the transaction.
• With Your Consent: We may share your information with third parties when you explicitly direct us to do so, such as when you use social media integrations or other third-party services.

We do not sell your personal information to third parties.

User-Generated Content

Our Site may allow you to post product reviews, comments, or other user-generated content. Please be aware that any information you post in public areas of our Site may be accessible to others and could be used by third parties. We cannot control who accesses this information or how it is used, so please exercise caution when sharing personal information in public forums.

Third-Party Websites and Links

Our Site may contain links to third-party websites or services. We are not responsible for the privacy practices or content of these third-party sites. We encourage you to review their privacy policies before providing any personal information. The inclusion of links on our Site does not imply endorsement of the content or services provided by these third parties.

Children's Data

Our services are not intended for children under the age of 14, and we do not knowingly collect personal information from children. If you believe your child has provided us with personal information, please contact us so we can delete it. We do not sell or share the personal information of individuals under 14 years of age.

Security and Retention of Your Information

We take reasonable measures to protect your personal information from unauthorized access, use, or disclosure. However, no security system is impenetrable, and we cannot guarantee the absolute security of your information.

We retain your personal information for as long as necessary to fulfill the purposes for which it was collected, to provide our services, to comply with legal obligations, and to resolve disputes.

Your Rights and Choices

Depending on your location, you may have certain rights regarding your personal information, including:

• Right to Access: You have the right to request access to the personal information we hold about you.
• Right to Delete: You may request that we delete your personal information, subject to certain exceptions.
• Right to Correct: You have the right to request corrections to any inaccurate personal information we hold about you.
• Right to Data Portability: You may request a copy of your personal information and ask us to transfer it to another entity, where technically feasible.
• Right to Opt-Out: You have the right to opt out of the sale or sharing of your personal information and the right to opt out of targeted advertising.
• Right to Restrict Processing: You may request that we restrict the processing of your personal information in certain circumstances.
• Right to Withdraw Consent: If we rely on your consent to process your personal information, you have the right to withdraw that consent at any time.
• Right to Appeal: If we decline your request, you may have the right to appeal our decision.

To exercise any of these rights, please contact us using the details provided below. We may need to verify your identity before processing your request. You may also designate an authorized agent to make requests on your behalf.

Complaints

If you have any complaints about how we process your personal information, please contact us using the details provided below. If you are not satisfied with our response, you may have the right to appeal our decision or lodge a complaint with your local data protection authority.

Contact Us

If you have any questions about this Privacy Policy or wish to exercise your rights, please contact us at:

Email: support@auura.in

We are committed to protecting your privacy and ensuring that your personal information is handled securely and responsibly.